Making the eCommerce Website Responsive
A high-quality, responsive eCommerce website can help to grow the audience, improve conversion, engagements, and the overall ROI of the business. To execute the design process smoothly, the following elements and key factors may be conducive for you.
1. Intuitive Navigation
Navigation is crucial while designing a responsive website. If your client has a potential base of online shoppers, then they may want the best UX. You should keep the audience’s preference while working on eCommerce responsive website design and try to.
Picture this
- Maria owns a brick-and-mortar cosmetic store with a Shopify website. However, the web design and navigation are not clean to attract more visitors or retain the existing ones
- In turn, the target audience will not hit the land-based store as the website looks cluttered.
- Now, Maria wants a responsive website. which should be simple, user-friendly, and personalized, which allows easy navigation.
Maria can improve her eCommerce platform’s performance by creating a responsive website. The links to other pages should be placed for faster navigation. In turn, her online customers and website users can find what they need intuitively.
How to make navigation easy for eCommerce websites? Here are the best practices-
- Always use orthodox icons and symbols.
- Make the clickable elements obvious.
- Redirect the users to the homepage with your business logo
- Make the primary navigation bar sticky
- Make sure you’re using a sitemap to build a structure
- Use analytics and heatmap for optimizing design
- Limit menu element numbers
2. Improve Page Speed
Shoppers prefer using smartphones for browsing e-commerce websites or platforms for the sheer speed of it. However, they may have other devices, such as iPad or desktops, to access the websites on a larger screen. They may use mobile devices to add items to the cart.
Therefore, the website should be aligned with all device’s page speeds to ensure a consistent platform UX.
Remember, users do not want to sit around and wait for their payment gateway to load. They have multiple eCommerce platforms to choose from, and they will exercise their right to choose if they encounter a slow website.
3. Typography
While making a responsive web design, the main focus should be responsive elements, layout blocks, and media. Adjust the font sizes per the screen size and target multiple text elements by using commas to separate each.
You can do it by setting a static value for font size. You set it for 22 px and adapt the same for each media query.
4. Test Responsiveness
Testing a website’s responsiveness will help you gauge the work progress. With the same, you will know the exact variations and what they will look like. Based on that, you can take your steps accordingly.
0 Komentar